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Directs sales staff and activities, and plans, develops, and establishes policies and objectives of sales function in accordance with strategic objectives of organization. Confers with organization officials to plan sales objectives, to develop sales policies and to coordinate functions. Evaluates the market position of competing products, services, and organizations and their marketing and sales techniques.: Devises sales strategies and promotions to obtain maximum sales volume. Directs all sales personnel. Directs preparation of reports. Formulates and recommends policies and programs. Interprets and enforces company policy and practices. Ensures the adequacy of training programs. May recruit, hire, train staff, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action
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